Strategic Trademarks Strengthen Brand Identity

Strategic Trademarks Strengthen Brand Identity

Trademark registration is crucial for brand protection. This article delves into the differences and selection strategies for word marks, logo marks, and combination marks, emphasizing how to weigh the pros and cons in different situations to choose the most suitable trademark type. It also advises businesses to seek assistance from professional trademark service agencies and proposes a global trademark strategy tailored to the specific needs of cross-border e-commerce, ensuring brand security in the global market. This includes considering international trademark filings and monitoring for infringement worldwide.

01/06/2026 Customs Knowledge
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Malawi Boosts Wildlife Trafficking Crackdown with WCO Aid

Malawi Boosts Wildlife Trafficking Crackdown with WCO Aid

The WCO is assisting the Malawi Revenue Authority in enhancing its intelligence capabilities to combat illegal wildlife trade. This support includes providing expert assistance and training to strengthen the implementation of the CITES convention. The initiative aims to build a global enforcement network to effectively address wildlife trafficking. By improving intelligence gathering and analysis, the Malawi Revenue Authority will be better equipped to identify and intercept shipments of illegal wildlife products, contributing to the protection of endangered species and the disruption of criminal networks involved in this illicit trade.

01/05/2026 Customs Knowledge
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WCO BRS Partner to Advance Green Trade Via HS Codes

WCO BRS Partner to Advance Green Trade Via HS Codes

The World Customs Organization (WCO) and the Secretariats of the Basel, Rotterdam and Stockholm Conventions (BRS) highlighted their collaboration in addressing environmental and social issues using the Harmonized System (HS) at the BRS COPs in Geneva. The WCO facilitates customs control of goods threatening the environment and human health by introducing HS codes. They shared elements of successful proposals, aiming to strengthen global cooperation and build a sustainable trade future. This partnership demonstrates how the HS can be leveraged for environmental protection and responsible trade practices on a global scale.

01/05/2026 Customs Knowledge
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Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon has announced the termination of its Authorized Brands program for third-party sellers, impacting sellers in the US, Europe, and Japan. This decision may be related to Amazon's losses and antitrust investigations, aiming to reduce unequal support for specific brands. Affected sellers are actively defending their rights. Amazon states it will take measures to protect seller interests. This event serves as a reminder for sellers to prioritize brand building and risk management. The program's removal is expected to affect a significant number of sellers who relied on it for brand protection and visibility.

01/06/2026 Logistics Industry Insights
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USMCA Enforcement Push Aims to Boost Trade Predictability

USMCA Enforcement Push Aims to Boost Trade Predictability

The National Electrical Manufacturers Association (NEMA) urged a swift review and update of the USMCA at a USTR hearing. NEMA emphasized the importance of strengthened enforcement and enhanced predictability in trade policy. They believe a stable and predictable trade environment encourages investment, fosters technological advancement, and drives job growth. NEMA also called for stronger intellectual property protection, the establishment of efficient dispute resolution mechanisms, and regular assessments of USMCA implementation effectiveness. These measures are crucial for maximizing the agreement's benefits and ensuring a level playing field for American manufacturers.

01/07/2026 Customs Knowledge
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WCO and IPPC Boost Global Trade with Stricter Plant Health Rules

WCO and IPPC Boost Global Trade with Stricter Plant Health Rules

The World Customs Organization (WCO) and the International Plant Protection Convention (IPPC) signed a cooperation agreement to promote the safety and efficiency of international trade in plants and plant products. The cooperation will focus on five key areas: electronic data exchange, e-commerce, sea containers, single windows, and communication and promotion. The aim is to build a safer and more efficient plant trade system, inject new vitality into global trade, and build a global community of plant health. This partnership will contribute to smoother and more secure international trade flows.

01/07/2026 Customs Knowledge
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Qatar Customs Boosts Trade Efficiency with WCO Review

Qatar Customs Boosts Trade Efficiency with WCO Review

Qatar Customs invited the World Customs Organization (WCO) for a Post Clearance Audit (PCA) diagnostic to enhance trade facilitation. WCO experts conducted an in-depth assessment of Qatar Customs' departments and offered recommendations for improvement. PCA, recognized as an efficient control method, is crucial for trade facilitation, revenue protection, and risk management. This initiative by Qatar Customs will promote corporate compliance, improve trade efficiency, and contribute to global trade facilitation efforts. The focus on PCA highlights Qatar's commitment to modernizing customs procedures and fostering a more efficient and secure trading environment.

01/07/2026 Customs Knowledge
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Maersk Simplifies Access to Trade Documents for Exporters Importers

Maersk Simplifies Access to Trade Documents for Exporters Importers

This article provides a detailed guide on how to independently obtain export and import documents from the Maersk website, covering both the "Cargo Details" and "Export Overview" methods. It focuses on analyzing access permissions for various documents, such as booking confirmations, bill of lading copies, and original bills of lading, guiding users on how to verify and request permissions. Furthermore, it introduces how to obtain financial documents and emphasizes the advantages of the document management system, aiming to help businesses efficiently manage their trade documentation.

09/28/2025 Logistics Encyclopedia
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Alibaba Veteran Secures 4M Amid Southeast Asia Ecommerce Boom

Alibaba Veteran Secures 4M Amid Southeast Asia Ecommerce Boom

HomingDay, a standalone website founded by a former Alibaba executive, secured $4 million in funding, targeting the mid-to-high-end market in Southeast Asia. Giants like ByteDance and Alibaba are also increasing their investment in Southeast Asian e-commerce. However, the market's small size and low profits remain challenges. Despite these difficulties, these companies are optimistic about Southeast Asia's growth potential and are actively vying for market share. The region's burgeoning digital economy and increasing internet penetration make it an attractive target for expansion.

01/04/2026 Logistics Industry Insights
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Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry is the official verification of a registered trademark on the Amazon platform. It offers numerous benefits, including A+ Pages, product videos, precise Sponsored Brands ads, brand logo display, UPC exemptions, and effective anti-counterfeiting measures. Simultaneously, sellers should focus on building a brand website, engaging in social media interaction, and crafting a compelling brand story to maximize brand value and stand out in the fierce market competition. These strategies are crucial for establishing a strong brand presence and achieving long-term success on Amazon.

01/04/2026 Logistics Encyclopedia
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